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frictionlabs

FrictionLabs The New Standard In Chalk. Gorrilla Grip, Bam Bam, Unicorn Dust, and Secret Stuff—Choose your sendage. #chalkupless #climbmore #brushyourticks 💯 http://frictionlabs.com/
983 posts
82,231 followers
1,733 following

@frictionlabs

FrictionLabs
Prepare.
5 1,461 14 hours ago

@frictionlabs

FrictionLabs
Now that i’ve shared with you a collection of my photos of this years rock rodeo, my takeover time is coming to an end. so i figured i would use this final post to tell you a little about myself. i’ve been full time traveling and living on the road for almost 10 years now. shooting photos of climbing for a majority of that time. climbing photography is a rugged industry so it doesn’t really pay my bills, but it is my passion. i love sharing creative imagery of the places i go and the people that i meet. life is short and we live in a crazy world, take it all in while you can. so i will leave you with a collection of some of my favorite shots over the past year or so. i hope you enjoy them. i’m currently packing for a few months in europe so feel free to give me a follow (@westmountainmedia ) to join in on those adventures. thanks for joining me in this takeover. happy climbing, see y’all at the crag! —
this is day 3 of 3 of my @westmountainmedia insta takeover of the @frictionlabs account! #chalkupless #frictionlabs #brushyourticks #bouldering #climbint
7 2,964 3 days ago

@frictionlabs

FrictionLabs
26th hueco rock rodeo men’s open category: a very strong group of guys. it felt more like a long session than a competition with these guys, friendly vibes and beta shared throughout the day. @_keenan_t was able to take home the $1000 prize and hrr belt buckle. followed closely by local legend @samdavisphoto. 3rd place was norwegian powerhouse @thiloschroeter and a lastly @conorbarthel rounded out 4th place. here are some shots of them and some more of the men’s competitors from saturday. enjoy! i’ll continue posting more rodeo photos on my personal page (@westmountainmedia ) throughout this week, so make sure to go give a visit there for more action! —-
this is day 3 of 3 of my @westmountainmedia insta takeover of the @frictionlabs account! #chalkupless #frictionlabs #brushyourticks #bouldering #hrr26
7 2,975 3 days ago

@frictionlabs

FrictionLabs
The hueco rock rodeo is a great event if you’ve never been. a long day of trying really h*****n lots of boulders, wrapped up with good friends and laughs. today i’m sharing with y’all a brief collection of the women’s open category photographs i snapped during the event yesterday. the women represented strong this year, my homegirls @michaelakiersch and @alex_puccio89 took 1st and 2nd places, with @paigeclaassen and @tinajhafsaas rounding out 3rd and 4th places, with hard sends all around! have a look at the pics and congratulate these ladies on a job well done! go give @westmountainmedia a follow for more photos and stay tuned, i will share the males open category photos soon as well! have a great sunday at the crag, y’all!

this is day 2 of 3 of my @westmountainmedia insta takeover of the @frictionlabs account! #chalkupless #frictionlabs #brushyourticks #bouldering #hrr26
3 2,922 4 days ago

@frictionlabs

FrictionLabs
Your 2019 first place hueco rock rodeo winners! congrats to @michaelakiersch and @_keenan_t go give them a ✋.. i'll post the full results tomorrow.

this is day 1 of 3of my @westmountainmedia insta takeover of the @frictionlabs account! #chalkupless #frictionlabs #brushyourticks #bouldering #hrr26
5 4,034 5 days ago

@frictionlabs

FrictionLabs
The climbing has concluded for the hueco rock rodeo. now it’s time to tally the scores, have some cold beverages and party the night away. here’s a shot of @alex_puccio89 taking down darkage v11 during the competition today! stay tuned to the stories for today’s action and tonight’s shenanigans. i’ll be posting some more photos as well. but now it’s time for a beer! —
this is day 1 of 3 of my @westmountainmedia insta takeover of the @frictionlabs account! #chalkupless #frictionlabs #brushyourticks #bouldering #hrr26
2 2,650 5 days ago

@frictionlabs

FrictionLabs
What's up friction labs fam? today is the 26th annual hueco rock rodeo down here in el paso, tx. my name is keith allen peters, better known to some of you as @westmountainmedia and i've got the keys to the friction labs account all weekend! go give me a follow and stay tuned into our stories on here for exclusive updates, interviews and shenanigans with the competitors! comp starts in 30 min! comment who you think is gonna win it this year??? -- this is day 1 of 3 of my @westmountainmedia insta takeover of the @frictionlabs account! #chalkupless #frictionlabs #brushyourticks #bouldering #hrr28
4 1,471 5 days ago

@frictionlabs

FrictionLabs
@jon_cardwell signing off on my @frictionlabs takeover! thanks for tuning in everyone 🙏🏼 i know it hasn’t been super epic but this first week here in spain has been nonstop climbing or resting at the crag, which makes it harder to be on top of instaposting 🤯...which i guess isn’t necessarily a bad thing! in any case, i appreciate all of you getting after it and for now here’s a little throwback to a couple years ago here in oliana. i was working ‘papichulo’ 5.15a, and time was running out, so much so that all of the sudden it was the dreaded last day! somehow, it was one of those moments when your able to turn the pressure into a positive force, and i was able to send. so, as a reminder, enjoy the process and approach each new day with your head up, you never know when you’ll surprise yourself. @bearcam photo. #frictionlabs #brushyourticks #chalkupless
2 1,995 6 days ago

@frictionlabs

FrictionLabs
One of my true loves, climbing outside with good friends and perfect conditions. happy valentine’s day everyone! @jon_cardwell here with the sappy day 3 takeover post for @frictionlabs. #brushyourticks #frictionlabs #chalkupless
2 1,708 1 weeks ago

@frictionlabs

FrictionLabs
@jon_cardwell here for day two of my @frictionlabs takeover. while i’m here in spain, it’s nice to look back on some memories. much of the last month was spent training in the gym, but it’s always important for the motivation to spend a few days on the rocks. back in the december i spent a couple weeks in southern utah with some good friends. it was just what i needed to end the year and prepare for a difficult month of training. @francoislebeau photo of me climbing the classic @ogjoekinder route ‘flight of the concords’ 5.14c in the hurricave. #brushyourticks #frictionlabs #chalkupless
3 1,714 2 weeks ago

@frictionlabs

FrictionLabs
@jon_cardwell here once again for another @frictionlabs takeover in spain! im always curious/struggle on what to say in these captions, and on the drive to oliana today i reminisced on my first time at this crag. it was nearly 10 years ago, there was more or less half the number of routes and certainly less the number of people. it was a newer crag just gaining momentum, an exciting time for any area. i remember sharing a number of great days here with @dave_graham_ and @nalle_hukkataival, shown here making early ascents of the wall classics ‘humildes pa casa’ and ‘marroncita’. stay tuned for more current content as i share a glimpse of my experience at this crag, and others in the coming days 🙏🏼 #chalkupless #frictionlabs #brushyourticks
2 2,149 2 weeks ago

@frictionlabs

FrictionLabs
First off, congrats to all the @usaclimbing youth climbers who brought the 🔥 and the psych this weekend. way to crank crew!
second, we’re still celebrating @frictionlabs’ pro podium squad from open bouldering nationals... @alexjohnson89 @margojain @nathaniel.coleman @drewruana
1-2. margo getting horizontal then reeling it back in while clenching her 3rd place spot. (happy birthday @margojain !) 🎂
3. the one, the only, aj claiming an inspired 2nd place with all the horns! 🤘🤘🏻🤘🏼🤘🏽🤘🏾🤘🏿
“don’t call it a come back, she’s been here for years!” yeewwwww!
photos: @gajdaphotography
#chalkupless #climbmore #chalkmatters #frictionlabs #bouldering
22 4,105 2 weeks ago