Blockprinting was invented for storytelling, created as a medium to record history and legacy. at the very heart of it, this heritage technique holds still a moment in time. working together with the block carvers, we created modernized versions that still contained the essential stories and spirit.
The modern monpe is our tailored version of a traditional japanese work pant. worn typically by fieldworkers and tradesmen, it was popularized in the war era by villagers who turned their kimonos into pants. akin to its inspiration, this style is our signature unisex pants.
A coursing river in the wild, the avani motif is an elusive gradient of straight lines and geometric details. you loved it in our pyramid top so we brought it back in the side lunghi. oh and it comes in petite too ;)
We made a whole range of #mattermini stuff just for your little ones. so of course they’re good for playtime, dinner time, and the moments in between: like when they’re building their kingdom with legos, snuggling up to you, or reading to the cat.
Meet the avarta print. inspiration for this motif struck when we were visiting khushiram, our fifth generation blockprinting artisan, at his workshop. we were taking our second chai break (a regular occurrence in india), when we noticed the afternoon sunlight filtering through the patterned window grills, leaving shifting shadows in its wake. short for 'avartana', it is the sanskrit term alluding to the time when the sun begins to cast shadows towards the east - a name befitting of its inspiration.
@findingpaola in the classic wideleg + watermelon pink. as the story goes, women would wear pink leharia saris into monsoon festivals and dance on the streets; if the pink colour came off on your skin, it meant you would be loved forever.
If you ever find your way to jaipur do yourself a favour and splurge on the extra tour to get a look at the secret rooms of the city palace. this is sukh niwas - an open room of blue and white, and one of our favourite spots.