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Natalie glaze and zanna van dijk met because of instagram. today, they’re the #founders of stay wild swim (@staywildswim ), a sustainable swimwear brand designed and stitched in london.

the pair’s deep connection to sustainability and the ocean inspired them to start the company together. but neither had a formal background in fashion. “for us, there was so much bliss in the naiveté of just beginning our business,” explains zanna. “we started out not really knowing what we were getting ourselves into and gave it a go — and the next thing you know, we’re in up to our necks.” to see even more #founders stories, check out @instagramforbusiness
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