M A T T E R #ChangeBeyondTextiles ™ We reinterpret textile heritage into prints that tell stories of where and why they are made. http://bit.ly/MatterIG
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Meet the avarta print. inspiration for this motif struck when we were visiting khushiram, our fifth generation blockprinting artisan, at his workshop. we were taking our second chai break (a regular occurrence in india), when we noticed the afternoon sunlight filtering through the patterned window grills, leaving shifting shadows in its wake. short for 'avartana', it is the sanskrit term alluding to the time when the sun begins to cast shadows towards the east - a name befitting of its inspiration.
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