Sharmadean reid (@sharmadeanreid ) works to celebrate and support the entrepreneurial spirit of women. since 2017, her platform beautystack (@beautystack ) has helped independent beauty and wellness professionals visually market their services and connect with new clients.
“my motivation was my own experience as a young salon owner who was trying to hack her away around the existing tools to facilitate our clients’ user journey,” says sharmadean, who founded the east london salon wah nails, which re-imagined nail art and shaped the global trend.
“black women have historically always found ways to hack a system that wasn’t designed for them in order to survive. it’s important to support black-owned businesses because when you move from survival mode to thriving mode, you create mental space for innovation and ideas. moving from fight or flight tendencies to adapt and create means a more dynamic economy with richer opportunities,” she says.
“i hope to inspire achievement and economic empowerment. and i won’t rest until the gender pay gap is closed.”
photo by @sharmadeanreid