Video by: @ronitlee . thank you for sharing 😘💕 so here's the full video of the ad. i didn't get to watch because my country didn't air the super bowl. and i can't find on internet for live stream. but that's okay..😄 i actually cried watching this extended actual ad. so many times i almost cry, but didn't, but this time i cried. this ad, together with all the super amazing teasers, really moved me. the message, is truly powerful, deep and profound. and when it was all said and delivered by keanu? they become even more powerful. it's an ad about building website actually, but how they came up with a totally different and unique and bizzare way of showcasing their brand, is absolutely brilliant and moving.
about believing in yourself, believing in your dreams, about trusting yourself, about trusting your won capabilities, about accepting the fact of how unique and special person you actually are, and all said and delivered by keanu in these ads, truly moved me, even more..💞💕💖🌿🌱🌳 maybe i haven't write in here. keanu is a person who has saved my life. his advices, his words, his way of life, always touched me, moved me, gives me different perspectives, gives me strength, makes me think, and so much more. and now he is involved in these super bowl teaser ads and ad, with really beautiful and powerful messages, how am i not to cry? and makes me to believe in myself even more? that again, he makes people around the world to believe in themselves, and trusting themselves😚😚💕🌱🌵🍂🍃🌺🌿🌾 just truly beautiful. thank you keanu again, for everything. i can never thank you enough. and thank you sooo soo much @squarespace for choosing keanu to be part of your beautiful and great ad. i'm so grateful and thankful that you chose keanu..😙😘😚💖💙💛🌹🌻🌷 #keanureeves#squarespace#archmotorcycles#superbowl#ad#crazystunt#mesmerizing#beautiful#adorable#humble#johnwick#johnwick2#thematrix#billandted#47ronin#speed#generationum#love#keanureeves
3 weeks ago
Keanu reeves wasn’t fazed by the life-threatening stunts in his squarespace super bowl ad
yes, that’s really him on top of a motorcycle at 45 mph
it might not come as a surprise that keanu reeves was 100 percent on board with the idea of standing on top of a motorcycle that would barrel down an open stretch of endless road at 45 miles per hour in the middle of the desert in lancaster, california. when squarespace presented the idea (which would go on to be the premise for the brand’s fifth consecutive super bowl ad) to reeves, his first question wasn’t about stunt doubles, or how they’d superimpose his face. rather, he wanted to know how they’d pull it off. because yes, reeves is actually standing on top of a moving vehicle in that ad, contrary to what you might think.
sure, he’s harnessed in, but that bike is indeed moving at around 45 miles per hour, and he is indeed standing on that moving bike. squarespace needed its production company partner, reset, to build a custom rig for the shoot so the motorcycle could actually move on the ground. it’s worth noting that the man who made this particular stunt famous, indian larry, died performing it. larry passed away in 2004 after attempting the risky move. reeves knew all about indian larry and the famous attempt when squarespace’s in-house creative team, which is behind this year’s spot, presented the idea. “most people would probably have a stunt double do this, or superimpose his face onto a stunt double to try and make it look real,” david lee, chief creative officer at squarespace, said. “i think it was all our opinion that in order for this to look genuine, he would need to do the stunt himself.”
reeves’ willingness to commit to the stunt and contribute his own ideas to the creative process made the ad’s development and shooting more seamless. “i respected the fact that keanu wasn’t just going to do anything that we wanted him to do, and he was opinionated about that,” lee said. “i think ultimately, that has made the work feel more natural and [has made] it more iconic.”
lee added that “most people don’t know” about reeves’ sense of humor because he’s “so reserved and he’s not out there in the public.”
A couple days ago, i had a blast shooting a pilot in tampa with a great crew. i play dillard, the lead’s best friend and a record store employee, who is the perfect mix of jack black’s “barry” in high fidelity, ted “theodore” logan and john goodman’s “walter” from the big lebowski.