Dani dante's coffee roasting company is a coffee roasting company based in sao paulo, brazil. though modern, the company prides itself on its ancient roots. its respect for coffee, it's root and the values it brings to people are major factors that drives the company.
the task was to create a minimal mark that could both be used in lockups and stand alone and still be meaningful. so i sought to combine the letter d from the company's name with a coffee bean. a deep research into the company's values made me come up with a way to infuse more depth into the logo.
there are two banks of ds in the icon, one for each d in the company's name.
colors were inspired by the colour of coffee bean and colors that easily corresponds with them.
let me know your thoughts on this project. looking forward to feedbacks from you guys.