4 years ago this week, i started embroidering. i bought some supplies, watched youtube videos to learn stitches, and just began creating freehand floral designs (same as today!). kind of crazy to see how what started as a little side project from my jobs (i ran my own stationery company + taught middle school) turned into my passion.
once i knew i would eventually want to sell my work, which was a huge leap, i started researching and investing in the best materials and supplies i could find. this took a lot of trial and error and months and months to figure out what worked best for me. i honed in on a specific style (colorful! floral! happy!) and began creating a bunch of original designs, launching my first collection in august 2015.