I wanted to highlight what "butylparaben" is - partly because i have seen a lot of greenwashing out there as reps for other companies are unfortunately led to believe their products are clean, yet they house this harmful ingredient. it can even be hidden because it can be under many different names that don't all have to include "paraben" at the end! so let's break this down: 🌱 butylparaben is in the paraben family of preservatives used by the food, pharmaceutical, and personal care product industries. parabens mimic estrogen and can act as potential hormone (endocrine) system disruptors. 🌱 can be disguised as "fragrance", so this particular ingredient may not even show up on an ingredient list. why you ask? because law doesn't regulate it, so it can technically "hide" under a different term. 🌱 other ways this ingredient can be named are the following: 4-hydroxy- butyl ester benzoic acid; 4-hydroxybenzoic acid, butyl ester, sodium salt; benzoic acid, 4-hydroxy-, butyl ester; benzoic acid, 4-hydroxy-, butyl ester, sodium salt; benzoic acid, 4hydroxy, butyl ester; butyl 4-hydroxybenzoate; butyl ester benzoic acid, 4-hydroxy-; butyl ester sodium salt 4-hydroxybenzoic acid; butyl ester sodium salt benzoic acid, 4-hydroxy-; butyl p-hydroxy benzoate; butyl p-hydroxybenzoate 🌱 strong evidence supports it is a skin toxicant or allergen as well as strong evidence supporting endocrine disruption. additionally, evidence support environmental disruption.
if you ever have questions or concerns about your products, i encourage you to utilize the ewg app as well as the think dirty app for further breakdowns of harmful ingredients. putting our bodies at risk just isn't worth it! and always remember i am here to help too! ❤️ https://www.ewg.org/skindeep/ingredient/700868/butylparaben/#linkinbio#love#toxinfreebeauty#makeup#organic#leapingbunnycertified#vegan#healthy #purebeauty🌱 #toxinfree#greenbeauty#naturalskincare#naturalmakeup#natural#clean#crunchy#crunchymomma#crunchylife#cleanmakeup#mom#nurse#lifestyle#lifestyleblogger#mascara#lashes#lipstick#foundation#concealer#eyeshadow