So you may ask and must have seen the word millennial pink being thrown and tossed around likenobody’s business.but what is it anyway?
timeless, yet very now.
how the heck do you describe millennial pink?
ahmm, that’s the tricky part. it’s sort of a grapefruit shade of apricotty salmon. some say it started in 2014, with wes anderson’s movie the grand budapest hotel, which embodies a kind of arch retro-kitsch and is centred on a building painted several kinds of pink.
millennial pink, or “tumblr pink”, as it is also known, represents a kind of ironic prettiness, or post-prettiness. it’s a way to be pretty while retaining your intellectual detachment. it’s a wish that prettiness could de-problematised.