What is more cooler than #beer being delivered to you amidst the #fifa world cup via #drones. yes, you heard that right. #budweiser, the global beer brand has aimed something like this for its global marketing campaign # light up the fifa world cup, where it targets to quench the thirst of football fans by way of its most loved #beer, #budweiser. .
as a part of its marketing campaign, it has even come up with #red light cups, which are noise-activated cups , which respond to the energy of fans watching the tournament by lighting up, as cheering, clapping and excitement gets louder; embodying the energy of euphoric fans. .