instagram is awash with mediocre brand messaging that forgets the social network is supposed to be a 'visual inspiration platform'. you should captivate audiences through images and video, not simply preach marketing missives at them.
to increase engagement rates, become a storyteller instead! offering microstories via your captions, videos, instagram stories, and profile. or try sharing user generated content that fits with your brand.
photo by @shainblumphotography
To a greater extent than other social platforms measured in a survey by the pew research center, instagram use is especially high among younger adults. roughly six in ten online adults ages 18 - 29 (59%) use instagram, nearly double the share among 30 - 49 year olds (33%).
#socialmumsoct - begin
we all have to begin somewhere! so many small business owners say to me that because they have never used a particular social media platform or a certain feature such as stories and some of their competitors have been using it for a while, they are too much of a beginner to get started.
but honestly, we all have to start somewhere, everyone was a beginner once! so just go for it, start today!
What things can’t you live without? there are a few things i’m pretty sure i just couldn’t live without: in the morning - fresh air, coffee, and some exercise, and on the weekend - family time outdoors somewhere. in my work, though, these four things are indispensable: post-its for all my frenetic note-making, bulletproof wifi for fast communication, my diary/calendar/all round planner, and coloured highlighters for my frenetic list-checking. now it’s your turn...what are your must-haves?
Marketing super conference is just 11 days away! friday 26th october. over 200 tickets have already been sold - so don't miss out on what is going to be one of the best investments you'll make in 2018 into your business and it's growth.