Join us in wishing @corih0701 a very happy birthday! 🎂🎈🎉 did you know her dad was longtime college and pro football offensive line coach (gregg smith)? cori is not only our recorder here at first american title, but she also enjoys spending time with her family, taking the dog on walks in the @oldmilldistrict, traveling and going on 🚢 cruises!
One of the biggest challenges for agents, going in to new year, is deciding where to put your marketing dollars. agents know that they have to reinvest their commission back into marketing in order to continue to grow! ⠀
1. remind your sphere that you're still in business⠀
over 64% of business comes from people you already know. think of your sphere as your personal first-level linkedin network, a collective of connected professionals ready to recommend you.⠀
2. maximize your listing's exposure⠀
targeted web advertising is a straightforward, easy-to-manage way to earn tremendous listing exposure without the complications (and competition) of the portals.⠀
3. embrace mobile marketing⠀
72 percent of home buyers use a mobile device to look for a home, according to nar’s 2016 profile of home buyers and sellers report. if you’re not branding in a place where seven out of 10 home buyers are, you’re not doing enough to make your 2018 goals a reality.⠀
The research phase tends to be the longest phase in the buyer’s journey. this also tends to be the phase where more homeowners will find their a few agents that grab their attention.⠀
when the buyer is in this phase, of the buyer’s journey, they are actively looking for property and neighborhood information. if they intend on selling, some research topics might include:⠀
1. recently sold homes⠀
2. benefits of using a real estate⠀
3. home renovation⠀
4. local real estate experts
First-time homeowners will be actively shopping home insurance companies for the first time, especially online, so a joint partnership with reputable insurance agents could really help keep your pipeline full, especially with first-time homeowners. make sure to keep their business cards in your office or your car, just in case.⠀
identical to your relationship with mortgage lenders, keeping in touch on a regular basis will always save relationships and keep business strong. i recommend getting together at least once a quarter, to discuss new ideas and gather insight about what you’re seeing in the market, and once a month to discuss cross-promotional ideas. as an agent, you need to find small ways to provide them value, throughout each month/quarter. by providing more and more value to your cross-promotional partnerships, it will help you solidify the relationship at a quicker pace.